Meet AdSense Publisher BuildEazy

Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. Every BuildEazy project, whether it’s a guinea pig hutch or a picnic table, comes with detailed plans, material lists, tool lists and step-by-step instructions, so anyone can give it a try.

What began as a hobby soon became a source of income as Les began dabbling with AdSense on the site. By experimenting with the position of ads, he went from earning a few dollars a day to a steady income.

Mobile site or app? Learn how digiSchool made its decision

When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app?

After extensive user testing, digiSchool noticed that mobile apps were best for delivering content like quizzes, lessons, and videos, but a mobile site was better for reading the news. “Depending on the device, a user needs very specific interfaces. We had to figure out whether content worked best on a mobile site or an app.”,  Thierry, co-founder of digiSchool, explains.

They decided to build a mobile site with Responsive Web Design (RWD) to meet their visitors’ needs. This has been key to the success of digiSchool’s mobile site. It has proven to be a scalable, complete solution that doesn't require changes across multiple sites, and has enabled digiSchool’s mobile site to evolve rapidly.

Nursed to success: online education for nurses

Nursingcrib.com provides extra study materials for student nurses, an idea that came to Michelle Bartolome in 2007 when she got frustrated with textbooks and in-person lessons. She and her husband, Deric, thought the Internet must have a better solution, and it did. The Bartolomes created Nursingcrib.com, implemented AdSense, and today the site receives visitors from across the globe. With the ad revenue from Nursingcrib, Deric and Michelle have been able to build their dream home, support their family, and work full time on their website. We asked them to share their tips for other entrepreneurs.

How they got started:

Michelle: The concept of Nursingcrib.com came from me. I happened to take up Nursing as a second course from 2004 to 2006. At that time, Nursing was an in-demand course. Almost 90% of college students were taking it up. First, I just wanted to have a blog where I could share my notes with other aspiring nurses like me. I uploaded several care plans, modules, and diagrams, and instantly it became a hit. It became even more popular when I published the names of nursing board passers, which happens twice a year.

Paired for success: A trusted partner for kotobank

Welcome to the third part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

With 1.5 million terms, kotobank allows users to look up words in over 100 dictionaries at the same time. With such range of content categories, this online service started using AdSense in 2012 to target its users with the advertising they want to see.

Paired for success: Healthy advertising revenues for NetDoktor.de

A few months ago we introduced the Google AdSense Certified Partner Program to connect publishers with recognized consultants who can help them make the most of their AdSense accounts. Since then, hundreds of publishers had their AdSense accounts set up, optimized and managed by these accredited businesses, freeing up their time to focus on creating great content. Over the next weeks, we’ll share with you some of these stories of shared success.

NetDoktor.de is a leading German health portal offering medical information explained in layman’s terms about diseases, symptoms, research and medications. They started using Google AdSense five years ago, but soon realised that they lacked the in-house expertise to make the best use of it.

It was then that they decided to approach Click Performance Group, a Google AdSense Certified Partner specializing in AdSense consulting. The partnership soon led to positive results, boosting NetDoktor.de’s revenue by 150% through account optimization and ongoing experiments.

NetDoktor.de can now focus on editorial tasks and their service offering, knowing that the management of their AdSense account is in good hands with a Google AdSense Certified Partner.

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.
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Paired for success: An extended workforce for De-online.ru

Welcome to the second part of ‘Paired for success’, a blog series dedicated to the stories of publishers and Certified Partners who have joined forces to get the most out of Google AdSense.    

When Dimitriy was getting ready for his move to Germany, he collected a range of learning materials about its language, culture and traditions. That’s why in 2010 he decided to share his knowledge with others and to set upDe-online.ru, a portal with a wealth of useful information about all things German. Since the early days, Google AdSense has been part of De-online.ru growth.

De-online.ru is managed by a small team. It was this lack of in-house resources that led Dimitriy to approachYoulaMedia, an advertising agency and Google AdSense Certified Partner based in Saint Petersburg, Russia.

YoulaMedia quickly tackled Dimitriy’s challenge: increase De-Online.ru advertising earnings without impairing their users’ experience. This partnership exceeded Dimitriy’s expectations, and he can now invest more time in creating interesting, high-quality content.  

Read the full story here.

Are you looking for a managed solution too? Find out what Google AdSense Certified Partners can do for your business or check out our partners worldwide.

Posted by Alicia Escriba, Inside AdSense team
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How Mashable is growing with Google+

Mashable is an independent news site devoted to digital culture and technology and was one of the first publishers to join Google+. Since joining, Mashable has been building their audience on the platform, growing Google+ into one of their top 10 sources of referral traffic. We chatted with Mashable’s Community Manager, Meghan Peters, about their first few months on Google+ and what’s made them so successful.



Mashable has used their Google+ page to expand their audience and deliver content in new ways. As Meghan says, “A lot of news organizations I think fall under the trap of just seeing social networks as broadcast platforms for their content... With Google+, I think that we have a lot of opportunity to take advantage of the cool features that the platform has, and really do more engaging projects rather than just posting our stories.”

For example, Mashable has been using Hangouts, a live multi-person video chat tool, to meet their audience face to face, creating deeper interactions. “I haven’t seen anything else like Hangouts in terms of crossing that barrier of really making a connection,” Meghan says. “I feel like it’s the deepest connection you could get.”

Hangouts has also connected Mashable employees with each other. With their headquarters in New York City and editors scattered across the U.S. and Europe, Mashable now uses Hangouts as a virtual meeting tool. The screenshare feature even helps Meghan train remote staffers who can follow along with her presentations.

Mashable has learned by doing, and that all started by creating a Google+ page. “We tried a lot of things early on, and were able to catch on quickly to what was working and what wasn’t, and have been able to shift our strategy pretty well from there,” Meghan says. Some of what she’s learned is below:

• Be active Meghan credits Mashable’s success in part to its strong and persistent presence on Google+. “We’re pretty hands-on. We have someone in there posting and moderating every day... which I think has been really important for us to maintain a presence there.”
• Add Google+ plugins When Mashable added the Google+ badge to their homepage, they increased their Google+ page audience by 38 percent. Mashable also uses the +1 button on articles and across the site to empower sharing to Google+.
• Co-create Another key to keeping Mashable’s fans engaged is its innovative approach to audience interaction and brand co-creation. A contest run via Mashable’s site to design their Google+ page sparked a wave of enthusiasm. As Meghan recalls, “We got really good feedback once we posted [the winning design]. A lot of people thought it was really cool – not only that the design was good-looking – but also that we did a contest like that and let people have the opportunity to participate.”

We think people can learn a lot from how Mashable has built a strong audience on Google+ through its use of in-depth posts, interactive Hangouts, and creative promotions, including the Google+ badge and +1 button. As Meghan notes, “Our community was very excited about this network, and we told them, let’s connect and let’s figure out...how we can both, you as a user and us as a brand, get the most out of it.”

Follow Mashable on Google+ and download the full case study here.

Posted by Rico Farmer, Product Marketing Manager
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Meet Australian AdSense publishers Tim and Victoria van Brugge

Husband and wife team Tim and Victoria van Brugge run i-do.com.au, an Australian wedding directory. Their original business plan was to sell diamonds online, but in creating the wedding directory to build an audience of potential customers they discovered that media and advertising was an easier business model, and they've never looked back. Recently we sat down with Victoria and Tim to learn about how they use AdSense on their website. Watch this video to learn more.

 

Posted by Amelia Walkley, Strategic Partner Manager
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AlloExpat thrives with Google AdSense

‘PubTalk’ is a new program highlighting publishers’ perspectives on display products and industry trends. In this installment, we hear from Theresa Giovagnoli, co-founder of AlloExpat.com, on the site’s 10th anniversary, about why they’ve worked with AdSense for 6+ years and how they’ve benefited from implementing simple optimization solutions.

AlloExpat.com is a worldwide expatriate social portal. It addresses the growing global expatriate community by being a one-stop information center and by connecting expats with professional expatriate service providers. 

Inside AdSense (IA): What role does AdSense play in your business?

Theresa Giovagnoli (TG): We’re a very large portal and have dedicated websites and discussion forums for each country in our global network. We need a solution that effectively targets ads to a wide international audience. AdSense is simply the best and most efficient solution to do this. Thanks to a consistent revenue steam from AdSense, our web development team has been able to dedicate its attention to growing our global audience and content.


IA: What is the one success you’ve had with AdSense that you’d like to share with other publishers?

TG: One successful tactic we employed was recategorizing targetable custom channels. We are a global site with multiple regions. Earlier, all our regions were combined under one custom channel, but once we defined targetable channels by region, we saw CPC increase by 20%.  I would highly encourage publishers to set targetable custom channels at the level that best defines their site because it allows advertisers to specifically target their website by segment or region which may lead to performance uplift.

IA: Why do you love AdSense?

TG: We have managed to implement AdSense in a non-intrusive way, generating a fair amount of revenue over the years. AdSense has played a key role in our development over the years and still does today. We’d never have come this far without it.

Posted by Jennifer Chan, AdSense Team
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20(14) Publisher Stories: Doodle’s success on schedule

January is typically a time for new year’s resolutions and setting yourself up right for the year ahead. The same often applies to your websites, too. As we know many of you are thinking about what you want to achieve with your site in 2014, we’re kicking off a new success story series here on the blog. 

Every Friday, we’ll meet a publisher from around the world who has grown their business with Google. Take inspiration from their stories, learn about how they’ve successfully integrated Google tools into their strategies and hear about their plans for the future. To keep the momentum going with our new year’s resolutions, we’ll hear from a new publisher every week for the next 14 weeks. So let’s get started and meet Malte Schiebelmann fromDoodle.com.

As the largest scheduling service in the world, Doodle is a free service that helps people manage their time. The company started in 2007 and today it has over 15 million monthly users.

Doodle started working with Google early on, using AdSense and then DoubleClick Ad Exchange to monetize their service and grow their business. Malte tells us that their partnership with Google has been “essential in helping Doodle increase our revenue”. Since then, they’ve continued to partner with Google, regularly using other products like DoubleClick for Publishers (DFP) along the way. 

According to Malte, aside from the monetization opportunities they bring, Google products are “low maintenance and easy to use”. They give him lots of handy features to help him make decisions on changes to the site. Looking to the future, he’s looking forward to helping many more users save precious time, all the while continuing to partner with Google.

Have a Google success story you’d like to share? Tell us about it. 

Posted by Suzy Headon - Inside AdSense Team

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20(14) Publisher Stories: Lbo.lk capitalize on Google Analytics insights to grow revenue

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Lbo.lk is a Sri Lankan English-language business and economy portal providing news and analysis to a worldwide audience since 2000. “LBO educates the business community, policy makers and general public on the implications of the monetary and fiscal policy and economic challenges,” says Lakshaman Bandaranayake who founded LBO (Lanka Business Online).

“A strong relationship with Google is key to achieving our growth strategy,” says Lakshaman. With the goal to accelerate AdSense performance and invigorate revenue growth across channels, Lbo.lk collaborated with Google to optimize their web design.

By making some simple changes, Lbo.lk were able to increase their revenue and user engagement. These changes included using the In-Page Analytics report from Google Analytics to inform site layout decisions. They also replaced low-performing ad units with global standard ad formats to cater for their global audience.

In the 14 weeks following the redesign, page views increased 3.4X and clicks increased 2X. Placing globally popular ad formats in optimal locations also helped LBO scalably earn from their channels, with AdSense earnings growing 2.5X.

Building on the success of these initial changes, LBO has set new business goals for the coming year, and these include more substantial site modifications. With the additional revenue earned, LBO also plans to expand its editorial staff. Lakshaman concludes “If we didn’t use AdSense, we would be losing out on revenue”.

Read the full story here.

Posted by Catherine Candano - Inside AdSense Team
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20(14) Publisher Stories: Parainmigrantes migrates to new heights

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Lawyer Vicente José Marín created Parainmigrantes.info in 2007 to advise immigrants in Spain on immigration law. The site gives transparent and accessible information and currently receives over 500,000 page views per month.

Vicente first heard about Google AdSense when attending a web optimization course and began using it immediately. “It’s such a simple and easy to use tool, and on top of that it’s free”, he says. Nowadays, AdSense is an essential part of his business, that’s allowed him to hire two new employees. With these earnings, he’s been able to grow his team hiring two new people.

 

(You can enable English captions by using the captions button under the YouTube video)

Looking ahead, Vicente plans to promote his new site, Paraemigrantes.com, aimed at those requiring information on emigrating from Spain. He also plans to continue investing in the quality of his site content and to focus on constant innovation, all the while continuing to partner with Google. 

Read the full story here.

Posted by Alicia Escriba - Inside AdSense Team

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20(14) Publisher Stories: Mobile88’s growth charges ahead with the help of AdSense revenue.

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Mobile88.com is one of Malaysia’s leading mobile portals, dedicated to covering  and reviewing mobile hardware and software, including content and virtual goods media. The site also provides up-to-date news on the latest developments in mobile technology.

Launched in 2004, Mobile88.com now boasts over one million unique visitors a month and has 20 employees based in Malaysia, Indonesia, Singapore and the Philippines. Alongside its flagship site, Mobile88 currently has three regional websites, with another one set to go live in September 2013, and two more sites covering lifestyle, technology and gaming.

Gerald Lim, CEO of Mobile88.com, tells the story of how the company began its relationship with AdSense. “We looked at what other sites were doing to monetize and what were the most effective networks. AdSense provided the easiest way for us to get started. It was flexible, completely self-service and we could manage ads ourselves.” 

Over the years, as the relevance and quality of ads has continued to improve, Mobile88.com’s relationship with AdSense has grown stronger, as has the company’s partnership with Google. Alongside AdSense, Mobile88.com uses DoubleClick for Publishers (DFP) to control how ads are served, Google Analytics to track and analyze performance and Webmaster Tools for site optimization.

Mobile88.com is continuing to expand into areas like digital content, virtual goods and rich media such as console-quality games via the cloud. Meanwhile, AdSense revenue is still helping to fuel growth. As Gerald explains, “Since the beginning, AdSense has provided a very stable and consistent income. Even today, our AdSense revenue is continuing to grow.”

Read the full story.

Posted by Valentin Cornez - Inside AdSense Team

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20(14) Publisher Stories: Pintomicasa grows beyond just a hobby with AdSense

As part of our ‘20(14) Publisher Stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success storywith us.

Six years ago Pablo Rabino created Pintomicasa, a blog about home painting and decoration. Over 150,000 monthly visitors look to Pablo’s site for advice, tips and ideas on decorating their home.  

Pintomicasa have been using Google AdSense from the very beginning to monetize their content, with Pablo estimating that today approximately “80% of the blog’s earnings come from AdSense”. Pablo attributes this factor to the quality and relevance of the ads run on his site through AdSense. 

Additionally, "the site’s page views and subsequently it’s revenue have greatly increased thanks to the integrated AdSense reports and insights from Google Analytics" says the blog creator. With Analytics, Pablo knows where his visitors are coming from, and with this information, he has created a mobile-optimized site for those viewing his blog from a tablet or smartphone. 

Looking ahead, Pablo is eager to continuing optimizing this site with AdSense while continuing to invest his time into creating quality content for his blog viewers.

Read the full story here.

Posted by Barbara Sarti - Inside AdSense Team

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20(14) Publisher Stories: Istorya’s community grows and grows with Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every week we’ll introduce you to a publisher and share their success story. We posting our next publisher story a couple of days early to celebrate Valentine’s Day! Read on to meet Gerald and Janice, the husband and wife team behind Istorya.net. As always, feel free to share your own success story with us.

Gerald Yuvallos and his wife Janice run Istorya.net, the biggest online community in the Southern Philippines. Istorya.net was started in 2002 by the couple who are based in Cebu City, as a virtual place for local users to talk. In Cebuano, their local language, ‘istorya’ means ‘talk’ or ‘story’.

Today, Istorya.net receives over 700,000 unique visitors every month and acts as a virtual ‘home away from home’ for Filipinos all over the world. According to Gerald and Janice, "AdSense has been our main revenue stream. It’s probably the only reason we’ve stayed online.”

“The revenue that we get from AdSense has allowed us to upgrade our servers and software,” the couple affirms. “This in turn, makes our community better. Without AdSense, we wouldn’t have been able to support growth of our site.”

DoubleClick for Publishers (DFP) Small Business has also been an essential tool in supporting the site’s success. “All I can say is that the integration of AdSense with DFP is heaven-sent!” says Gerald. “This integration is our favourite feature as it is now much easier for us to manage our inventory.”

Looking ahead, Gerald and Janice plan to continue improving the user experience on their site, and investigate the possibility of launching a mobile-friendly version of Istorya.net. 

Posted by Catherine Candano - Inside AdSense Team

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20(14) Publisher Stories: Diário de Biologia continues demystifying science with the help of Google AdSense

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Biologist Karlla Patrícia created Diariodebiologia.com in 2007 to teach science and biology to readers without using complicated terms and explanations. Today, the site receives 840,000 visitors monthly and has over 800 posts. 

When Karlla began searching for a monetization solution for her site, she decided to go with Google AdSense. "The possibility of partnering with a company like Google, that gives relevant advertising to my users, interested me a lot,” says Patrícia. “I was also very attracted to the low investment and low risk combined with the potential for income generation."

Using performance reports in her AdSense account, Patrícia discovered that the medium rectangle (300x250) andwide skyscraper (160x600) sizes perform best on her site. Moreover, after following optimization tips from the AdSense team, Diário de Biologia saw a 200% increase in revenue.

For Patrícia, AdSense has proven to be an excellent way to earn from her site. Looking ahead, she plans to continue investing in new ways to grow her audience, a key component for the future success of her site. 

Read Patrícia’s full story here.

Posted by Barbara Sarti - Inside AdSense Team

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20(14) Publisher Stories: Italy with a Japanese twist makes the perfect match for Amo Italia

As part of our ‘20(14) publisher stories’ blog series, every Monday we’ll introduce you to a publisher and share their success story. We’re half-way through the series but still have lots more stories to come from South Africa to Italy to Brazil -- stay tuned! Read on to meet this week’s featured publisher, and feel free to share your own success story with us.

Tsuyoshi Doh founded Amo Italia in 2004 after moving to Italy and discovering his passion for the country. The site, which is one of the largest online travel guides for Italy in Japan, offers its users a wealth of information on tourist attractions, local restaurants and things to do across the country. 

Not long after he created the site, Tsuyoshi began using AdSense initially just as a way for him to make sure he’d keep adding new content. However, as more users visited his site, he was pleased to see his AdSense revenue increase to the point that it was funding his travel all over Italy to compile new articles and travel information for visitors to his site.

Today, AdSense is a dependable source of income for Tsuyoshi and a key part of the success of Amo Italia. In addition to providing revenue to fund further research trips, AdSense ads have themselves become useful sources of information for visitors to the site. As Tsuyoshi says, “AdSense can offer relevant ads for my website such as hotels, tours and flights and I’m happy that the ads can provide additional 

information for visitors.”

Throughout it all, Tsuyoshi has always made sure he keeps a firm focus on providing great content for visitors to Amo Italia. His advice to those thinking about launching a new site - “create a site that’s really enjoyable and has plenty of useful content”.

Read the full story.

Posted by Natsuko Takagawa - Inside AdSense Team

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