Google Search results just became more mobile-friendly

(Originally posted on the Webmaster Central Blog)

As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes:

1. More mobile-friendly websites in search results

Starting April 21, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in Google Search results. Users will find it easier to get relevant, high quality search results optimized for their devices.

Introducing new interactive guides for video and gaming publishers

If you’re looking to earn money from your video or gaming site but don’t know where to start, our new interactive guides can help you. With these new step-by-step guides, you’ll understand which monetization options are available to you and how to use them. Depending on your content type, the following resources will help you get started:

Video

• To see how you can earn money from your video content, start with the Video hosting interactive guide.
• If you’re ready to choose between different ad serving solutions and video players, visit the Video ad source interactive guide. This guide will help you determine which player to use and, if necessary, how to integrate Google’s ad serving solution (IMA SDK) into your video player. You can even generate a sample page to test things out.

Google AdSense answers multi-screen FAQs

We recently opened a new category called Going Multi-Screen in the AdSense Help Forum* where you can post questions and share your experiences about multi-screen optimization. In today’s post, we will summarize the top five FAQs received to date. We hope you find these helpful.

1. Optimizing websites for multiple screens requires resources and commitment. Is it worth my time and investment?
   Yes, going multi-screen is worth your time and investment, although it’s not always something you can accomplish in a day. Our research shows benefits to both monetization and user experience. On average, publishers with mobile-optimized sites can have 8% higher RPM and their site traffic grows twice as fast as non-optimized publishers.** Having a mobile-optimized site can also help you to improve time spent on site and bounce rate.
   
   Furthermore, since global advertiser spending on mobile ads is expected to increase by 52% in 2015, you could benefit even more from this trend.***
   
   As Evan Britton, the founder of FamousBirthdays.com, said: “The important thing to realize is that growth in the mobile market is all about offering a better experience… the potential in the mobile space to grow ad revenue is huge.” (find more publisher stories)
2. I’m planning to create a responsive website. How are responsive ad units performing? 
   
   We’ve found that responsive ad units generally perform better than normal ad units as they work in line with responsive layouts. This helps to improve the experience for your mobile users. We recommend using the smart sizing mode if you’re just starting out, but there‘s also an advanced mode if you're looking to customize ad sizes on a more granular level. You can find code samples for the advanced mode in the Help Center.
3. What are the best practices for mobile site ad placement?
   
   The best ad placement will depend on your own site content and structure, but you can see our recommended placements for mobile sites below. We recommend that publishers use the large mobile banner (320x100) and medium rectangle (300 x250) sizes, which are high performing and fit nicely on your mobile screen.
4. What's the maximum number of ads allowed on mobile pages?
   
   You can place up to three content ad units per page on your mobile sites. This is the same number of ad units allowed on desktop sites. For smaller screens, carefully consider the balance of content and ads so that users can find the information they’re looking for. Please avoid showing only ads on your first screen.
5. How can I improve the user experience on my mobile site?
   To check your mobile user experience, try the PageSpeed Insights tool and read the suggestions in the user experience section. For more detailed and technical approaches, we recommend you go through theWeb Fundamentals resource on the Google Developers site. You’ll learn more about how to deliver your content as quickly as possible, optimize images and videos, and improve the mobile experience for users. If you’d like to see some examples of good mobile site design, check out the white paper, Principles of Mobile Site Design.

Still have questions? Visit the forum and start a conversation with other publishers to learn multi-screen best practices.

* Currently only available in the English, Spanish and Japanese Forums
** Source -  Google internal data, please note that results may vary
*** Source - Global Ad Spending Growth to Double This Year, July 19, 2014 (digital advertising spending includes paid media spending on ads of any format delivered to any internet-connected device, mobile Internet ad spending includes display and search.)

Posted by Maiko Fujita - Multi-Screen Specialist
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Grow your multi-screen audience with Google Play Newsstand

If you have a news, sports, lifestyle, entertainment or other article-based site, target a growing mobile audience with Google Play Newsstand. Google Play Newsstand gives users the opportunity to discover more of the content they love in one place, and enables you to reach users through your own customizable Newsstand edition.

Use Google Play Newsstand Producer to create your edition and deliver your content to more mobile users. This tool allows you to customize the look and feel of your content, add branding, and set up ads and subscription streams for your Newsstand edition. Once your edition is live, share it with your users so they can subscribe and enjoy your content online or offline. Your users can share your content with others and bookmark articles they find relevant and interesting.

It’s easy to get started, first sign up for Google Play Newsstand Producer and then create your edition. 

We’d love to hear from you, tell us in the comments section below this post about your favorite content distribution strategies.

Posted by Jay Castro - Audience Development Specialist
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The Google AdSense Forum Community invites you to our housewarming

We hope that by now you've found the AdSense Help Forum to be the best place to ask questions, search for answers and share tips with other AdSense publishers. We've been listening to your feedback about forum features you'd like to see, and we're excited to announce that we’ve moved the AdSense Forum (together with all its content, users and user levels) to a brand new solution: Google Product Forums. 

The new Google Product Forums platform, which is built on Google Groups, offers members of the AdSense Community improved search across the forum, Help Center and the blog. 
At the same time, the most important features of our current forum, like levels and marking a Best Answer, will continue to be available in the new forum. Additionally, your browser bookmarks and links to the content in the old forum will still work, as you’ll automatically be redirected to the new one.

Google Product Forums also includes some new features that you've told us you'd like to see. For example, you’ll be able to add a “Me too!” vote to a question to quickly share that you’re interested in the question. You’ll also be able to +1 your favorite topics. We hope you’ll enjoy the modern look and feel of the new forum.


Visit the Getting Started Guide to learn about basic features of the new platform.

Join the conversation and discuss this post in our revamped AdSense Forum!

Posted by Kateryna Malinovska, AdSense Community Manager
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Join us on our official Google+ AdSense Page

We’ve just launched our official AdSense Google+ page, and we’re excited to start connecting with you in new ways via Google+.

On our new page, you’ll find AdSense updates and tips, and you’ll have access to exclusive Hangouts with members of the AdSense team. These live video chat sessions will give you the opportunity to share your product feedback with our Product Managers, ask your questions to our optimization specialists, and get to know many others who work on AdSense. We hope that through these Hangouts on our page, you’ll also have the chance to meet other AdSense publishers from around the world to share your experiences and best practices.


Be sure to follow us on Google+ today and join the conversation!

Posted by Arlene Lee - Inside AdSense Team
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